УКРАИНА. Оргкомитет Киевского Международного Фестиваля Рекламы начал обещанные ранее публикации рейтингов всех конкурсных работ, поданных на фестиваль. Первыми свои оценки узнают участники конкурса Film.Рейтинг каждой работы образован как среднее значение оценок членов жюри конкурса, к которому могли быть добавлены баллы от Executive jury (каждый член жюри мог увеличить оценку на один балл). Решение о том, с какой оценкой работа проходит в шорт-лист, также принималось судьями Executive jury. В конкурсе Film этот порог составил 51+ балл, бронзовые награды начинались от 59+ баллов, серебряные – от 63+, обладатели золота набрали 71 и более баллов.
Максим Лазебник, продюсер КМФР: «Несколько простых тезисов. Бесспорных решений не бывает. Мы не считаем, что система оценки работ членами жюри КМФР безупречна. Но она максимально прозрачна. Фестиваль должен нести пользу всем участникам, а не только победителям. Целый ряд фестивалей постсоветского пространства по факту оперирует примерно одним и тем же составом участников и победителей. В этом должен быть какой-то смысл, кроме доходов организаторов и рейтинговых очков для победителей. Полученное значение баллов для всех конкурсных работ, в том числе и не выбившихся в призеры, призвано помочь всем конкурсантам в работе над своими ошибками и способствовать их последующим победам».
| Agency | Entry | Series | Online jury | Executive jury | Award |
| A-1 Foods | |||||
| Praktika Pro | A-01-01 SPY | 28 | – | – | |
| Voskhod creative agency | A-01-02 Happy Village | 46 | 54 (46+8) | short | |
| TBWA\UKRAINE | A-01-03 Petition | 32 | – | – | |
| BBDO Russia Group | A-01-04 Taste | 30 | – | – | |
| Ogilvy & Mather Ukraine | A-01-05 Dobrynia — Moo-moo | 57 | – | short | |
| Utopia | A-01-06 DESIGNER | 34 | – | – | |
| PROVID | A-01-07 Overcaring mother | 54 | 59 (54+5) | bronze | |
| Arriba! | A-01-08 Yarmarka. Kitchen | 30 | – | – | |
| Voskhod creative agency | A-01-09 Dancer | 41 | – | – | |
| Kinograf | A-01-10 LIMO. Zebras | 32 | – | – | |
| Ogilvy & Mather Ukraine | A-01-11 Chumak — Thank you | 41 | – | – | |
| Havas Worldwide Kiev | A-01-12 Running Things | 29 | – | – | |
| THINKMcCANN | A-01-13 Love in Supermarket | Nasha Ryaba. The choice of Ukrainian Families | 28 | – | – |
| THINKMcCANN | A-01-14 Men’s Business | Nasha Ryaba. The choice of Ukrainian Families | 23 | – | – |
| THINKMcCANN | A-01-15 First word | Nasha Ryaba. The choice of Ukrainian Families | 30 | – | – |
| Saatchi & Saatchi Ukraine | A-01-16 Leopard | Leopard | 16 | – | – |
| Navigator DDB | LM-A-01-01 Fishing | Provansal EZHK | 31 | – | – |
| Navigator DDB | LM-A-01-02 The Shop | Provansal EZHK | 29 | – | – |
| Navigator DDB | LM-A-01-03 Natural control | Provansal EZHK | 27 | – | – |
| A-2 Non-Alcoholic Drinks | |||||
| Red Pepper | A-02-01 Hangover is over | 27 | – | – | |
| Great Advertising Group | A-02-02 Chaevik | 24 | – | – | |
| Ogilvy & Mather Ukraine | A-02-03 Chumak — Fruzi | 27 | – | – | |
| BBDO Ukraine | A-02-04 Daddy cool | 40 | – | – | |
| ESSE Production House | A-02-05 Loop | 71 | – | gold | |
| Publicis Visage | A-02-06 Non Stop Night. Quarrel | Non Stop Day & Night | 47 | 55 (47+8) | short |
| Publicis Visage | A-02-07 Non Stop Day. Sweater | Non Stop Day & Night | 45 | ||
| Publicis Visage | A-02-08 Non Stop Day. Net | Non Stop Day & Night | 47 | ||
| A-3 Alcoholic Drinks | |||||
| Kinograf | A-03-01 GRAIN COLLECTION. Klasychna | 23 | – | – | |
| Kinograf | A-03-02 GRAIN COLLECTION. Zhytnya | 24 | – | – | |
| Havas Worldwide Kazakhstan | A-03-03 Stone Age TV Set | 36 | – | – | |
| Aimbulance | A-03-04 Goldberg Machine for Khortytsya | 31 | – | – | |
| Saatchi & Saatchi Ukraine | A-03-05 Kaputt | 23 | – | – | |
| A-4 Household | |||||
| CreativePeople | A-04-01 VitrA Realove | 45 | 53 (45+8) | short | |
| A-6 Home Electronics & Audio-Visual | |||||
| Leo Burnett Moscow | A-06-01 How Much Is the Fish? | 36 | – | – | |
| A-7 Health & Beauty | |||||
| Yasno | A-07-01 Goog Food | 17 | – | – | |
| THINKMcCANN | A-07-02 Great Sedative | 38 | – | – | |
| THINKMcCANN | A-07-03 Hare | 30 | – | – | |
| Gulliver Cinema | A-07-04 Medihronal | 19 | – | – | |
| AdShot Creative | A-07-05 Canephron N | 10 | – | – | |
| A-8 Fashion and other consumer goods | |||||
| RTA | A-08-01 A dress-transformer from Avon | 22 | – | – | |
| A-10 Entertainment , Leisure, Travel | |||||
| banda agency | A-10-01 Ads that make me mad | 66 | 73 (66+7) | gold | |
| Red Pepper | A-10-02 Aquapaaaaark! | 32 | – | – | |
| Piko | A-10-03 Are you ready for America? | 29 | – | – | |
| Not Perfect Y&R I Vilnius | A-10-04 Cinema Spring | 46 | 51 (46+5) | short | |
| Yasno | A-10-05 obstetrician | Tip&Top | 20 | – | – |
| Yasno | A-10-06 spetsnaz | Tip&Top | 20 | – | – |
| Yasno | A-10-07 miner | Tip&Top | 18 | – | – |
| Yasno | A-10-08 stripper | Tip&Top | 18 | – | – |
| A-11 Consumer & retail services | |||||
| BBDO Russia Group | A-11-01 Canyon | 69 | 78 (69+9) | grand prix of the Film | |
| Contrapunto | A-11-02 Сaviar | 36 | – | – | |
| Friends Moscow | A-11-03 Farewell | 54 | 61 (54+7) | bronze | |
| A-12 Telecommunications services | |||||
| Voskhod creative agency | A-12-01 Telecard Sadness | 43 | – | – | |
| Leo Burnett Moscow | A-12-02 Write, Watch, Create Your Own Olympic History | 34 | – | – | |
| Adventa Lowe | A-12-03 Edelweiss | 32 | – | – | |
| Adventa Lowe | A-12-04 Kite | 38 | – | – | |
| Adventa Lowe | A-12-05 Sisters | 38 | – | – | |
| Utopia | A-12-06 FANS OF BIG BILLS | 33 | – | – | |
| Utopia | A-12-07 SHOUTING | 35 | – | – | |
| Utopia | A-12-08 SOLDIERS | 47 | 51 (47+4) | short | |
| Streetart | A-12-09 Words change the world | 45 | 54 (45+9) | short | |
| Red | A-12-10 Beeline Artist | 37 | – | – | |
| Contrapunto | A-12-11 Cafe | 46 | 51 (46+5) | short | |
| GForce/Grey | A-12-12 Bouncers | 39 | – | – | |
| Contrapunto | A-12-13 New Year Greetings | 44 | – | – | |
| Contrapunto | A-12-14 Fast Autumn | 57 | 63 (57+6) | silver | |
| B.I.T.A. Advertising | A-12-15 Oculist | 38 | – | – | |
| B.I.T.A. Advertising | A-12-16 Blackmail | 20 | – | – | |
| Not Perfect | Y&R Riga | A-12-17 ZELTA ZIVTINA. ZOMBIE | 35 | – | – | |
| Not Perfect | Y&R Riga | A-12-18 VELCOM. FAMILY CURRENCY | 33 | – | – | |
| Yasno | A-12-19 CAR | clik-clik | 32 | – | – |
| Yasno | A-12-20 items | clik-clik | 29 | – | – |
| Kinograf | A-12-21 300 calls | MOTIVE ABOVE THE RULES | 37 | – | – |
| Kinograf | A-12-22 The roof | MOTIVE ABOVE THE RULES | 35 | – | – |
| Kinograf | A-12-23 Performance | MOTIVE ABOVE THE RULES | 34 | – | – |
| Kinograf | A-12-24 Brother`s inheritance | MOTIVE ABOVE THE RULES | 38 | – | – |
| SCHOLZ & FRIENDS KYIV | A-12-25 Volia Bundle. Panda | Towards new discoveries with Volia | 34 | – | – |
| SCHOLZ & FRIENDS KYIV | A-12-26 Volia Bundle. Sky Diver | Towards new discoveries with Volia | 33 | – | – |
| Contrapunto | A-12-27 Waking up | Mobile internet | 41 | – | – |
| Contrapunto | A-12-28 Waiting | Mobile internet | 53 | – | short |
| Contrapunto | A-12-29 Game | Internet modem | 43 | – | – |
| Contrapunto | A-12-30 Interesting movie | Internet modem | 43 | – | – |
| SLAVA | A-12-31 Babushka | Passion | 42 | – | – |
| SLAVA | A-12-32 FOLLOW ME | Passion | 43 | – | – |
| BBDO Russia Group | A-12-33 Return | New plan Smart | 39 | – | – |
| BBDO Russia Group | A-12-34 A meaning of life | New plan Smart | 40 | – | – |
| BBDO Russia Group | A-12-35 Man | New plan Smart | 45 | 51 (45+6) | short |
| BBDO Russia Group | A-12-36 Chic | New plan Smart | 38 | – | – |
| INSTINCT | A-12-37 Polecat | Switch to ZERO | 40 | – | – |
| INSTINCT | A-12-38 Beard | Switch to ZERO | 41 | – | – |
| INSTINCT | A-12-39 Silence | Switch to ZERO | 33 | – | – |
| Not Perfect | Y&R Riga | A-12-40 ZELTA ZIVTINA. NAME CHANGE | ZELTA ZIVTINA. RELAUNCH SERIES | 50 | 55 (50+5) | short |
| Not Perfect | Y&R Riga | A-12-41 ZELTA ZIVTINA. MEETING | ZELTA ZIVTINA. RELAUNCH SERIES | 46 | ||
| Navigator DDB | LM-A-12-01 Honesty 1 | Honesty Campaign | 48 | 45 | |
| Navigator DDB | LM-A-12-02 Honesty 2 | Honesty Campaign | 45 | 45 | |
| Navigator DDB | LM-A-12-03 Honesty 3 | Honesty Campaign | 45 | 45 | |
| Navigator DDB | LM-A-12-04 Honesty pre-roll | Honesty Campaign | 42 | – | – |
| A-13 Banking, Investment & Insurance | |||||
| Peachline | A-13-01 Shadows | 23 | – | – | |
| Peachline | A-13-02 Squares | 19 | – | – | |
| Kinograf | A-13-03 Competition | 27 | – | – | |
| Utopia | A-13-04 RSA Police | 39 | – | – | |
| Hungry Boys | A-13-05 Time to call a spade a spade! | 24 | – | – | |
| SLAVA | A-13-06 Here people decide, not paper | 45 | 54 (45+9) | short | |
| GForce/Grey | A-13-07 Antonio Banderas, bank manager | 42 | – | – | |
| DDB Warsaw | A-13-08 «Closet» | The Three Musketeers | 26 | – | – |
| DDB Warsaw | A-13-09 «Adventure» | The Three Musketeers | 25 | – | – |
| DDB Warsaw | A-13-10 «In front of you» | The Three Musketeers | 26 | – | – |
| A-15 Corporate Image | |||||
| TBWAMoscow | A-15-01 Jail Chess Cup. Bread | 37 | – | – | |
| TBWAMoscow | A-15-02 Jail Chess Cup. Note. | 42 | – | – | |
| SLAVA | A-15-03 Here people decide, not paper | 44 | – | – | |
| SLAVA | A-15-04 Babushka | Passion | 43 | – | – |
| SLAVA | A-15-05 FOLLOW ME | Passion | 42 | – | – |
| A-16 Social advertising, Fundraising, Donations and Appeals | |||||
| Zavod | A-16-01 Pictograms | 42 | – | – | |
| MOOZ! | A-16-02 If You Drink, Don’t Drive! | 25 | – | – | |
| Edward Berezin | A-16-03 Birthday | 33 | – | – | |
| Not Perfect Y&R I Vilnius | A-16-04 Without Bullying | 43 | – | – | |
| Leo Burnett Moscow | A-16-05 The Bubble | Fund Bela Children | 44 | 56 (49+7) | short |
| Leo Burnett Moscow | A-16-06 The Turtleneck | Fund Bela Children | 45 | ||
| Leo Burnett Moscow | A-16-07 The Tights | Fund Bela Children | 49 | ||
| Hungry Boys | A-16-08 Helpless Machine | Helpless Machine | 41 | – | – |
| THINKMcCANN | A-16-09 Teddy Bear | The Victory Day of Human Values | 25 | – | – |
| THINKMcCANN | A-16-10 Shawl | The Victory Day of Human Values | 25 | – | – |
| THINKMcCANN | A-16-11 Cherry Tree | The Victory Day of Human Values | 25 | – | – |
| A-17 Internet Film | |||||
| Svetly Story | A-17-01 Yandex.Images: Advanced Image Search | 31 | – | – | |
| Grape | A-17-02 7UP — DEAD SUMMER | 41 | – | – | |
| Leo Burnett Moscow | A-17-03 How Much Is the Fish? | 40 | – | – | |
| MOST Creative Club | A-17-04 Olympic Changes | 53 | removed | wrong category | |
| banda agency | A-17-05 Ads that make me mad | 55 | 57 (55+2) | short | |
| Aimbulance | A-17-06 Goldberg Machine for Khortytsya | 33 | – | – | |
| Hungry Boys | A-17-07 Helpless machine | 31 | – | – | |
| PROVID | A-17-08 Loop | 60 | 68 (60+8) | silver | |
| TBWAMoscow | A-17-09 VISA FIFA | 26 | – | – | |
| Havas Worldwide Ukraine | A-17-10 Anti-zombie-effect | 34 | – | – | |
| Fastway | A-17-11 Yandex.Direct New Year’s eve video | 55 | 59 (55+4) | bronze | |
| Branson Digital | A-17-12 Portrait | 28 | – | – | |
| SCHOLZ & FRIENDS KYIV | A-17-13 VOLIA Smart HD. Father | Название серии VOLIA Smart HD. Life is too short… | 36 | – | – |
| SCHOLZ & FRIENDS KYIV | A-17-14 VOLIA Smart HD. Train | Название серии VOLIA Smart HD. Life is too short… | 29 | – | – |
| SCHOLZ & FRIENDS KYIV | A-17-15 VOLIA Smart HD. Robbery | Название серии VOLIA Smart HD. Life is too short… | 31 | – | – |
| Michurin, creative agency | A-17-16 Cosa Nostra | Cosa Nostra.Al Solone | 30 | – | – |
| Michurin, creative agency | A-17-17 Cosa Nostra | Cosa Nostra.Al Solone | 29 | – | – |
| Michurin, creative agency | A-17-18 Cosa Nostra | Cosa Nostra.Al Solone | 29 | – | – |
| Navigator DDB | LM-A-17-01 The Music of Dust | 58 | 58 | short | |
| A-18 Corporate film | |||||
| AG-VIDEO | A-18-01 AEP GROUP | 17 | – | – | |
| AG-VIDEO | A-18-02 AEP | 17 | – | – | |
| Red Keds | A-18-03 Video for Nissan | 38 | – | – | |
| A-19 Promo videos, TV programs and movies, radio intros and announces | |||||
| tv channel «Inter» | A-19-01 Vail | 52 | 57 (55+2) | short | |
| tv channel «Inter» | A-19-02 One family | 30 | – | – | |
| Streetart | A-19-03 Malina.am | 32 | – | – | |
| tv channel «Inter» | A-19-04 Thank you that they don*t know.(bombarduvannya) | Thank you that they don*t know. | 53 | 67 (57+10) | silver |
| tv channel «Inter» | A-19-05 Thank you that they don*t know (konctabir) | Thank you that they don*t know. | 53 | ||
| tv channel «Inter» | A-19-06 Thank you that they don*t (payok) | Thank you that they don*t know. | 57 | ||
| tv channel «Inter» | A-19-07 Concerns everyone .(father) | Concerns everyone | 47 | 56 (47+9) | short |
| tv channel «Inter» | A-19-08 Concerns everyone (girl) | Concerns everyone | 41 | – | – |
| A-20 Ads for digital monitors indoor and outdoor advertising, mobile phones etc | |||||
| Red Pepper | A-20-01 Aqapaaaaaaaark! | 32 | – | – |
